Best Practices for Biopharma Prospecting

By |2023-08-16T09:53:49+00:00August 16th, 2023|Life Sciences Marketing & Sales|

If you are a Life Sciences vendor trying to penetrate the biotech and pharma market, below are some of the selection criteria you could, or better say should, use while doing the outbound outreach. Companies There are 6,000 drug development companies located in North America and Europe, and more worldwide. Around 3,500 in the United [...]

Should you Listen to Sales Influencers on LinkedIn if you Work in Life-Sciences?

By |2023-08-09T05:34:59+00:00August 9th, 2023|Life Sciences Marketing & Sales|

I follow a lot of sales gurus on LinkedIn. Maybe too many. One particular post from Christian Krause recently piqued my interest. His post was advocating for brevity and directness in cold email outreach, but I couldn’t help to think - does this always work for life-sciences? His suggestion was simple: /…/ Follow these tips👇 [...]

Be Relevant with your Outbound Emails

By |2023-07-17T08:01:54+00:00July 17th, 2023|Life Sciences Marketing & Sales|

Outbound emails are a powerful tool for reaching out to potential customers, but they need to be crafted carefully to be effective. There has been a lot of talk about personalization in recent years, but personalization for the sake of personalization does not work. In this blog post, I will discuss the difference between personalization [...]

Converting Silence into Sales: An Insider’s Guide to Relentless Follow-ups

By |2023-06-27T12:29:02+00:00June 27th, 2023|Life Sciences Marketing & Sales|

You just got off a great call with a prospective client. You did your due diligence in sending a follow-up email with the summary of the call and the materials requested almost immediately after. A day goes by, and another, and another until it’s already been a week since the meeting and the prospect hasn’t [...]

The Life Science Startup’s Blueprint for Successful Commercialization

By |2023-06-21T07:11:44+00:00June 21st, 2023|Life Sciences Marketing & Sales|

As a pioneer in the world of life science startups, your sanctuary might be the laboratory, where you ensure each micro detail of your far-reaching invention is tweaked to perfection. However, the realization may be tough but true – no matter how game-changer your product might be, its real prowess can be unfettered only when [...]

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