Meetings.bio | Choosing Our Tech Stack: Vendor Lock-In PTSD

Choosing Our Tech Stack: Vendor Lock-In PTSD

Origins of PTSD

In my previous job, I was given a severe case of vendor lock-in PTSD by Microsoft. I was the head of development in a company that developed payroll and HR plugins for Microsoft’s ERP Business Central. I think Microsoft, especially in the last 10-15 years, had severe strategy problems and was scattered all over the place, trying to copy and profit on the newest trend out there (and usually trying to ram it rather forcefully into their ecosystem).

Specifically, for developers of plugins for BC, this meant that every 3-5 years, they completely changed how one should develop an extension, giving little to no care for backward compatibility. Just as we invested and properly developed really nice functionality, they would no longer support the technology they were heavily pushing just 5 minutes ago. This meant we had to invest significant time and engineering effort to rewrite the entire plugin, instead of focusing on improving it and offering new functionality. And just for fun, we had to maintain almost 100% backward compatibility because the majority of clients were not upgrading to the newest platform version anytime soon. As the head of development, this gave me countless headaches and made me extremely frustrated, because I felt like we had to unnecessarily reinvent the wheel for the 15th time.

Parler: a cautionary tale?

Okay, I have some things to say about Microsoft, but there are other vendors, hopefully friendlier vendors out there. Or are there? To preface: I really don’t care about the political beliefs of my co-workers, and I think companies shouldn’t play political games at all. I am not and have never been a user of Parler (heck, before the story broke out, I had never even heard of them). I truly don’t care about them; what I do care about is the precedent this action sets.

What is he talking about, you might ask? In January 2021, AWS announced they would be suspending services to Parler, a right-wing focused social network. An infrastructure provider made sure they were within their contractual rights to drop a customer if they decided to, and dropped they did. AWS established a precedent that it is okay to suspend services to a company with which they don’t agree.

I have a dream of Meetings.bio eventually becoming a large company, and this move on AWS’ part made me think hard. Would I want the fate of my potentially $100M organisation in the hands of an arbitrary decision-maker at AWS? However unlikely it seems, what if they decide to launch a competing service and deplatform us? Would I potentially risk 10 years of blood, sweat, and tears to come crashing down?

Vendor-independence at Meetings.bio

From the discussion above, one might easily deduce that I truly care about being independent from vendor lock-in (or in the words of the great William Wallace: “Freedooooooom!”). In the second post of this series, I will discuss how we design for and maintain vendor independence at Meetings.bio.

Customer testimonials

Meetings.bio | Choosing Our Tech Stack: Vendor Lock-In PTSD
Karim Mohammed
CEO @ Tranquil Clinical Research, Clinical Research Organization & Clinical Site
Meetings.bio has mastered the ability to open doors that were previously closed. The impressive team of folks that works to continuously build business for me, learns my business and then sets out to build my business. If you need a team to get you out in front of the right clients, Meetings.bio has consistently performed for my organization.
Meetings.bio | Choosing Our Tech Stack: Vendor Lock-In PTSD
Rafael Rosengarten
CEO @ Genialis, Data science and drug discovery company
Meetings.bio gets you in front of your customers with insane efficiency. They figure out the right people to talk with, and deliver that meeting directly to your calendar. Doing business in the life sciences and biotech industries requires a deep understanding of these markets. The Meetings.bio team gets it, and this enables a personalized approach to outreach that resonates with its audience.
Meetings.bio | Choosing Our Tech Stack: Vendor Lock-In PTSD
Kyle Giffin
Chief Operating Officer, LatchBio
Meetings.bio simply delivers. A totally professional team, they have increased our meeting count and helped us close real customers. I’m grateful to be working with Klemen and Urska, and would recommend their service to others in biotech.
CEO
Switzerland-based service provider
Meetings.bio are true domain experts and have consistently delivered highly qualified leads for us. Their approach to lead-generation is highly targeted and focused allowing me to spend my time and efforts on pursuing high-ticket business opportunities. I highly recommend Meetings.bio to anyone looking to optimize their marketing budgets, whilst still making meaningful connections in the life-science industry.
VP Sales
San Diego-based platform biotechnology company
Running a lean start up requires effective lead generation for commercial activities. The team at Meetings.bio took the time to learn our technology and our solution services with our company. They worked effectively to bring our organization high quality prospects for our early access program and sales. I would highly recommend their organization for any company looking to outsource their lead generation.
Head of Business Development
European CRO
Meetings.bio helped us to generate a multitude of introductory meetings with potential clients and some of these meetings were the starting point of new exciting business relationships. The collaboration is smooth and efficient and when comparing costs per high quality lead the Meetings.bio approach is superior compared to other lead generating methods such as congresses or webinars.

Check if you qualify

To take advantage of Meetings.bio services, your business must fulfill the following eligibility requirements:

  • Sales process includes exploratory sales meeting
  • Target one or more of supported industries
  • Audience size > 1,000 - Calculate your target audience size
  • Average annual contract value > $5,000
  • Direct sales, not (only) via distributors
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How our clients describe Meetings.bio:

“An efficient company that helps us to find good leads for new projects so that we could close contracts from leads we got from them. I recommend trying them out.”
“An efficient way of outsourcing contacting new business leads.”
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“Resource for targeted lead generation to supplement your business development initiatives.”
“Reliable and efficient leadgen service provider for life sciences.”
“An extension of your business development team to help you find new valid leads.”
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