Rewards Await the Unique: Is Your Brand Cashing In?

Here’s a story that might hit close to home for many of you trying to score qualified leads.

We worked with a client to boost their number of sales meetings. They were in drug discovery, offering tailored cell assays. The initial campaign was reaching out to just about anyone in the field, scoring a meeting or two per month. We all wanted more. So we had to find a way to make our client stand out in a crowded market.

Plenty of companies can say they make one’s job easier. Only a few can convincingly explain how—and by how much.

Our solution? To carve out a niche within the niche. We crafted unique campaigns, each zooming in on a specific therapy area where our client had a track record. Each message was about that specific therapy, showcasing previous results with projects that potential customers recognized and had often grappled with. This approach cut through the barrage of daily emails and significantly increased—nearly quadrupled—our client’s meetings. We’re now looking into how we can further tailor our messaging to bring in even more meetings.

The moral of the story? Embrace your uniqueness but remember, the only uniqueness that really matters is the one your customers recognize and value. Once you find it, let it shine in every piece of marketing you do.

Let’s rewind a bit to where this story really begins. You know that moment when you realize you’re not quite as unique as your family and teachers led you to believe? Yeah, that’s a tough cookie to swallow. This reality check isn’t just for us as individuals but also applies to business. Back when I was working in the Business Support environment, I noticed that many entrepreneurs felt like their businesses were the best thing since sliced bread. And hey, there’s nothing wrong with that. In fact, you need to feel passionate about your company, or it won’t stand a chance. However, being unique in the marketplace requires a little more than just a firm belief in your product or service.

This approach cut through the barrage of daily emails and significantly increased—nearly quadrupled—our client’s meetings.

Here’s another story: One day I had five meetings lined up with startups looking for business advice. Three of those were all about telemedicine platforms. Each pitch was eerily similar. It was astonishingly hard trying to figure out what set each startup apart from the other because, honestly, they hadn’t really thought it through. Now, to be fair, most of these founders were fresh out of university or haven’t even graduated. But then, there was this one founder whose response to my question took me by surprise. He said, “We know how to handle the data we collect and our business model is to monetize this data.” No fluff about subscription models or seamless integrations, just the plain, honest truth: “We know how to make money, and we know what our customers want; data.”

Fast forward to now, where I’m serving as the Head of Customer Success at Part of my role involves asking those tough questions like “What sets your company apart?” In this fast-paced world, you have mere seconds to grab someone’s attention, so it’s essential to convey your unique selling point quickly, convincingly, and backed by concrete evidence. Plenty of companies can say they make one’s job easier. Only a few can convincingly explain how—and by how much.

Customer testimonials

Karim Mohammed
CEO @ Tranquil Clinical Research, Clinical Research Organization & Clinical Site has mastered the ability to open doors that were previously closed. The impressive team of folks that works to continuously build business for me, learns my business and then sets out to build my business. If you need a team to get you out in front of the right clients, has consistently performed for my organization.
Rafael Rosengarten
CEO @ Genialis, Data science and drug discovery company gets you in front of your customers with insane efficiency. They figure out the right people to talk with, and deliver that meeting directly to your calendar. Doing business in the life sciences and biotech industries requires a deep understanding of these markets. The team gets it, and this enables a personalized approach to outreach that resonates with its audience.
Kyle Giffin
Chief Operating Officer, LatchBio simply delivers. A totally professional team, they have increased our meeting count and helped us close real customers. I’m grateful to be working with Klemen and Urska, and would recommend their service to others in biotech.
Switzerland-based service provider are true domain experts and have consistently delivered highly qualified leads for us. Their approach to lead-generation is highly targeted and focused allowing me to spend my time and efforts on pursuing high-ticket business opportunities. I highly recommend to anyone looking to optimize their marketing budgets, whilst still making meaningful connections in the life-science industry.
VP Sales
San Diego-based platform biotechnology company
Running a lean start up requires effective lead generation for commercial activities. The team at took the time to learn our technology and our solution services with our company. They worked effectively to bring our organization high quality prospects for our early access program and sales. I would highly recommend their organization for any company looking to outsource their lead generation.
Head of Business Development
European CRO helped us to generate a multitude of introductory meetings with potential clients and some of these meetings were the starting point of new exciting business relationships. The collaboration is smooth and efficient and when comparing costs per high quality lead the approach is superior compared to other lead generating methods such as congresses or webinars.

Check if you qualify

To take advantage of services, your business must fulfill the following eligibility requirements:

  • Sales process includes exploratory sales meeting
  • Target one or more of supported industries
  • Audience size > 1,000 - Calculate your target audience size
  • Average annual contract value > $5,000
  • Direct sales, not (only) via distributors
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How our clients describe

“An efficient company that helps us to find good leads for new projects so that we could close contracts from leads we got from them. I recommend trying them out.”
“An efficient way of outsourcing contacting new business leads.”
“Provides quality contacts/prospects for sales.”
“ has helped us to find several of our recurring customers.”
“Flexible, focused, responsive, experts.”
“A risk-free method to collect new leads.”
“Reactive and collaborative company that can create meetings for you.”
“Helps us find clients by booking meetings on our behalf.”
“A facilitator to generate great qualified leads using tailored mail marketing strategy.”
“A great way to get meetings without having to worry about how to send and manage cold emails.”
“Resource for targeted lead generation to supplement your business development initiatives.”
“Reliable and efficient leadgen service provider for life sciences.”
“An extension of your business development team to help you find new valid leads.”